M3GAN is perhaps the most memeable movie in the first half of 2023. In the horror comedy, a toy programmer Gemma creates an AI doll called M3GAN to take care of all the needs of her orphaned niece Cady. She follows the prime directive of protecting Cady from any emotional or physical harm but begins responding murderously to these situations. Before the movie released, M3GAN 's trailer and the titular doll went viral on social media.